Steps of Website Optimization
1. Keyword Analysis (Overture/WordTracker):
We generally use WordTracker for finding the Search Count of the Keyword. Find INTITLE and INURL for the keyword. (www.digitalpoint.com)
2. Content of Website:
Before optimize the website we should like to get a good deal of new content down in order to insure that we know exactly.
3. Site Structure:
We have to create a site that is easily spidered by the search engines and also attractive for visitors. We must "think like a spider". A search engine spider reads our web page like we would read a book. It starts at the top left, reads across, and then moves down.
Priority must be given then, to what we place near the top of our page.
A spider places importance on what it reads highest on the page and so beginning with a sentence that includes our targeted phrase only makes sense. The term "keyword density" refers to the percentage of our content that is made up of our targeted keywords. Add keywords, Description and Title in every webpage of the website.
5. Internal Linking:
There are two main ways to insure that our site gets well spidered. The first is to place text links on the bottom of homepage to the main internal pages. The second is to create a sitemap to all our internal pages and link to it from the homepage. Do not use links in pictures and we should use important keywords in the links.
6. Google Sitemap and Yahoo Sitemap:
Sitemap is a simple text document that lists all valid URLs on your website. This document is designed to help Yahoo and Google crawlers.
7. Google Local and Yahoo Local:
Google local and Yahoo local is the local search which is area/location specific and by submitting the website in this search the website will be shown in the local search results also. It’s very important to submit the website in the local search for the better listing result from location point of view.
8. Submissions to search Engines and Directories:
Submission of website to Dmoz, Google, Yahoo, and MSN search engines. Submission of website in directories manually.
9. Link Building:
Link Popularity is one of the most important features of any search engine optimization process and it is the "Off-Page" Optimization of our website. We search the internet for relevant high ranking category websites and get linked within them.