Search Engine Optimization
Search Engine Optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it "ranks", the more searchers will visit that site. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.
Search Engine Optimization (SEO) includes following steps:
1. Google Sitemap and Yahoo Sitemap:
Sitemap is a simple text document that lists all valid URLs on your website. This document is designed to help Yahoo and Google crawlers.
a. Create Google sitemap XML file.
b. Upload the new sitemap to the website.
c. Submit Sitemap to Google
d. Create a Yahoo Sitemap xml file
e. Uploading the new sitemap to the website.
f. Submit your Sitemap to Yahoo.
2. Submissions to search Engines and Directories:
Submission of website to Dmoz, Google, Yahoo, Technorati, and MSN search engines. Submit website information in all other important directories.
3. Reciprocal links: Reciprocal links can improve a website’s search relevance ranking, moving the website up the list of results on a search engine results page.
4. Create a Site Map: Include a detailed, text-based site map, with a link to every page and preferably a short description of what each page offers.
5. Title and Meta Tags: Use logical Title and META tags for each page.
Use logical Title and META tags in near about 20 pages:
a. Title tag
b. Description Meta tag
c. Keyword Meta tag
6. Headlines: Search engine robot looks at the headlines of a web page in order to pick up the essential feature of that page. Put your main phrase in a headline and place it near the top of the page.
7. Internal Linking:
There are two main ways to insure that our site gets well spidered. The first is to place text links on the bottom of homepage to the main internal pages. The second is to create a sitemap to all our internal pages and link to it from the homepage. Do not use links in pictures and we should use important keywords in the links.
8. Home, Site Map and Contact Page Links: To ensure that they are spidered, place links to them near the top of your source code on every page of your web site.
9. Broken Links: Take care of broken links, its important for search engines.
10. Emphasize on Text and Not Graphics: Search engines should be able to find data on your site that they can put in their data bases. Pages that are all flash or images are not search engine friendly. If you are using graphics, images or hyperlinks then you should include alternative (ALT) text.
11. Using Style Guidelines Effectively: If you are using CSS style commands, do not include them within your actual web page source code. You don't want search engine spiders to have to wade through 100 lines of unreadable code before they reach your actual content. Instead, place your style guidelines into a separate CSS file and call them with a single line of code from within your and tags by using the following code.
12. Keyword density:
A spider places importance on what it reads highest on the page and so beginning with a sentence that includes our targeted phrase only makes sense. The term "keyword density" refers to the percentage of our content that is made up of our targeted keywords. Add keywords, Description and Title in every webpage of the website.
13. Keyword Analysis (Overture/WordTracker):
We generally use WordTracker for finding the Search Count of the Keyword. Find INTITLE and INURL for the keyword. (www.digitalpoint.com).
14. Google Analytics: Google Analytics shows you how people found your site, how they explored it, and how you can enhance their visitor experience.